Clik here to view.
SoMoConf Speaker Spotlight: Jon Silverman, Sr. Account Executive, Platform...
Today’s Social + Mobile: Show Me the Money! speaker spotlight features Jon Silverman, senior account executive, platform sales at xAd. Jon and the rest of the team at xAd help brands harness the...
View ArticleTwo Big Deals Show Market Finally Starting to “Get Local”
For years the market has not understood “local” or its true value. The notion of local has been associated almost exclusively with small businesses (SMBs) and thus dismissed by many agencies, pundits...
View ArticleLSA Members in the News 2/16/15: YP, xAd, ReachLocal
Here is a roundup of the articles featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us. If you’re not a...
View ArticleLSA Members in the News: UBL, Infogroup, WebPunch, Sonata, xAd
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your...
View ArticleLSA15: Where Does Local Fit in the Programmatic Future
Mobile, video, display: the online world is increasingly seeing ad budgets move to programmatic platforms. To help understand the future for location and local advertisers in the programmatic world,...
View ArticleClik here to view.
Chart: Consumers Now Find Mobile More Important than PC for Purchase Research
Now in its third year, the Mobile Path to Purchase survey by xAd has seen steady increases in the centrality and importance of mobile devices in consumer shopping behavior. According to the study,...
View ArticleMarketPlace Discovery: A New Real-Time Foot Traffic Tool from xAd
Who brings in more foot traffic: Macy’s or Kohl’s? What day and at what time is there the most foot traffic at Target? Which other restaurants and stores do visitors of Subway go? Where exactly do...
View ArticleClik here to view.
The Battle Over Fast Food Foot Traffic: xAd Data Reveals Morning & Late Night...
Location data are increasingly revealing customer behaviors and how marketing campaigns impact foot traffic at retail stores and restaurants. From knowing the brick and mortar locations that Pokémon Go...
View ArticleLocation Defines Us: How Mobile Data Is Transforming Marketing
A few weeks ago we wrote about how the latest comScore data show 69% of digital media time spent is now on mobile devices. Furthermore, last week Greg Sterling wrote about the IAB’s latest data showing...
View ArticleRebranding As GroundTruth, xAd Says Location Is Bigger Than Advertising
For a few years now, we have been talking about the evolution of location into a broad insights tool that can be used for a growing range of purposes. Tracking that shift, today xAd rebranded as...
View Article
